Featured Article

Shouldn’t the Goal Be ‘Zero Work Orders’?

By: Guillermo Salazar • 17 April 2025

Why Multifamily Maintenance Is Designed to Stay Broken — and How Owners Can Finally Change the Game

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How Site Teams Are Breaking the 1:100 Model and Building Smarter Operations with Centralized Maintenance

How Listening Leads to “Hell Yes”

By: Guillermo Salazar • 14 May 2025

How Propra Turns Listening into Loyalty: Al-Karim Khimji’s Formula for Earning 'Hell Yes' Without the Hard Sell

Getting to Hell Yes! with Joe Summers

By: Guillermo Salazar • 13 May 2025

From First Listen to Final Yes: How Joe Summers Turns Conversations into Conversions with a People-First Sales Philosophy

Our mission is to simplify the homeowners & home builders customer experience. Let Iris do the work.

Discover how industry leaders are transforming property maintenance intake to improve efficiency, visibility, and resident satisfaction across portfolios.

Centralization, Speed, and Maintenance Maturity

By: Guillermo Salazar • 08 May 2025

Why centralizing maintenance isn’t just about speed—it's the foundation for operational maturity, reduced costs, and a resident experience that scales.

From Leasing Desk to Leadership Labs: How Chelsea Kneeland Built a Career on Curiosity, Connection, and Saying Less to Earn More

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